Aura Air, a smart air purification company, announced on Monday a multi-year partnership with the Detroit Pistons of the NBA. As an official partner of the organization, Aura Air will install 88 smart air purifiers to clean and monitor indoor air quality in the Pistons' Performance Center.
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The Pistons will be able to utilize the recently-launched Aura Web Platform, a fleet management solution to maintain optimum indoor air quality standards in public spaces.
"Aura Air is proud to provide clean, safe air to people around the world, including professional athletes, staff, and sports fans," said Roei Friedberg, CEO of Aura Americas.
"Air quality has a major impact on health and wellness and can improve athletes' performance and longevity. Partnering with an elite sports organization like the Pistons will help us increase awareness of how critical indoor air quality management is for everyone, especially professional athletes, Friedberg said.
Aura Air will staff informational booths and be featured on more than 700 video screens across the Little Caesars Arena to engage with fans and educate them on the value of purified air.
"We recognize to the importance of advocating for improved air quality," said Brenden Mallette, SVP of Corporate Partnerships & Engagement of the Detroit Pistons. "Partnering with a leader in air purification technology allows us to raise awareness about the dangers posed by air pollution and to find solutions to air quality issues efficiently."
