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Home News Terrorism

Punishing Israel? Shein 'postpones' local influencers' campaign

The e-commerce giant has come under scrutiny for selling the Palestinian flag and ending free shipping to Israel amid the Gaza War. This new measure could be in reaction to Israeli calls for boycott.

by  Inbal Chiat
Published on  10-16-2023 15:12
Last modified: 10-17-2023 11:03
Punishing Israel? Shein 'postpones' local influencers' campaignReuters / Dado Ruvic

Shein has come under fire for its apparent anti-Israel stance | Reproduction: Reuters / Dado Ruvic

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Days after the Chinese online fashion site Shein caused an uproar because it was selling the Palestinian flag but not the Israeli one, it appears that it is now severing ties with Israeli Instagram influencers due to the ongoing Gaza war.

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The move could be in retaliation to the intense pressure and calls for boycotts from Israeli advocates online following the revelation that the e-commerce giant was selling the Palestinian flag only. The site has also stopped the free shipping option to Israel.

Video: Drone footage show destruction, abandoned cars after rave party attack in Israel / Credit: Reuters

The hostile anti-Israeli stance's latest manifestation was in an email sent to influencers in Israel. The wording leaves no room for doubt that this is an all-but-permanent suspension of collaboration.

"Thank you very much for your support and love for Shein," the email sent to all the influencers in Israel read. "Due to adjustments to the campaign schedule, the publication date has been postponed. As such, please put a hold on your posts. We will provide an update regarding specific details and publication date later on. Thank you very much," it said.

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