Amazon is reportedly planning to launch a new discount section offering unbranded fashion, home goods, and daily necessities priced under $20 and shipped directly from China to overseas customers, including the U.S., within 9 to 11 days.
This budget offering aims to compete with rapidly growing Chinese e-commerce rivals like Temu and SHEIN by allowing Chinese merchants to bypass Amazon's U.S. distribution infrastructure and leverage a loophole for low-value imports without tariffs.
Amazon will start signing up Chinese sellers this summer and enable small-batch production testing.
The move is seen as a direct response to the rapid growth of Temu and SHEIN, which have gained significant market share in the U.S. and other markets by offering ultra-low-priced goods shipped directly from China.
Sources: Fox Business, MarketWatch, ReadWrite, Gizmodo, Tecmundo, Folha, Olhar Digital, El Economista, Benzinga, ANSA, GDS, ProTV, Morning Brew, Security Memo, Impress Watch, Stiripesurse, Headtopics, Financial Times, Reuters, CNBC.
This article was written in collaboration with Generative AI news company Alchemiq.
