A Massachusetts coffee shop has become an unexpected viral sensation after offering customers a unique deal: show off your dance moves for five seconds and receive a free coffee, reports Good Morning America.
The promotion at Coffee Milano Cafe in Middleborough, which was inspired by a similar initiative at a local pizza shop, has captured widespread attention on social media, garnering 7.6 million views on TikTok since its posting on November 18.
"Walk in and give us your BEST dance moves for 5 seconds," reads a sign prominently displayed on the establishment's entrance door.
Dancing for free coffee! 🎶💃🏻☕️🕺🏽🎵
(🎥:coffeemilanocafe) pic.twitter.com/p6pck1hkeX
— GoodNewsMovement (@GoodNewsMVT) November 22, 2024
"We just thought it was going to be a small thing for the people that come in every day," Olivia Svenson, barista and social media director of Coffee Milano Cafe, told ABC News.
The heartwarming initiative has resonated with audiences far beyond the cafe's local customer base. According to Svenson, the viral response stems from the promotion's ability to let people express themselves freely.
"Everybody likes to see people happy," she explained. "It wasn't that (the coffee) was free. It is that people were able to express themselves."
The patrons at Coffee Milano Cafe in Middleborough, Massachusetts did not hold back. https://t.co/oTp7se9m4N
— TODAY (@TODAYshow) November 22, 2024
Building on this unexpected success, the cafe is planning to continue spreading joy with a special Black Friday event. Additionally, they are exploring variations of the dance-for-coffee concept, including a potential dance-with-your-dog edition, Svenson revealed.
"We have a fun environment that the owners love, so we just want to make people happy," she said.
