The 2024 TGI survey data released Tuesday about Israeli media consumption patterns confirms that Israel Hayom has maintained its status as Israel's leading newspaper across both weekday and weekend editions.
Annual weekday readership figures for Israel Hayom registered at 25.4% in 2024, reflecting a slight, statistically insignificant decrease from 26.8% in 2023. In contrast, Yedioth Ahronoth saw a statistically significant decline from 21.8% in 2023 to 17.9% in 2024. Statistical analysis confirms the statistically significant gap between the two publications.
Israel Hayom's strong performance extends to weekend editions as well. The newspaper's annual weekend readership remained steady at 26.6% between 2023 and 2024, while Yedioth Ahronoth experienced a marked decrease from 26.4% to 22.2%. The data demonstrates Israel Hayom's cemented top stop in the weekend market, with statistical analysis confirming a statistically significant gap between the two publications on weekends as well.
The TGI survey, a cornerstone of media research in Israel since 1998, draws from a representative sample of the Jewish population aged 18 and above, encompassing approximately 4.783 million individuals. It stands as the industry's most comprehensive tool for analyzing media consumption patterns in Israel.
