In an unprecedented provocation, controversial artist Kanye West has removed his entire Yeezy brand collection, leaving only a single white T-shirt emblazoned with a swastika available for purchase at $20. The decision to make this antisemitic merchandise available for shipping to Israel has particularly intensified the widespread condemnation, with critics calling it a deliberate act of provocation.
The brand's website, which previously featured a complete collection including T-shirts and the transparent bodysuit worn by his wife Bianca Censori at the Grammy after-party, now displays only the offensive item bearing a black swastika. Sources confirmed West personally directed the removal of all other merchandise.
Leading figures in the fashion industry have united in calling for the immediate withdrawal of the offensive product. The controversy comes amid growing scrutiny of West's recent behavior, including the much-discussed Grammy Awards appearance of his wife.
The launch of this provocative merchandise coincides with West's removal from X following an extensive antisemitic posting spree. West, who has a documented history of making offensive statements about the Jewish community, accompanied the product release with explicit statements supporting Nazi ideology.
West posted a series of inflammatory messages on X Friday, including explicit praise for Hitler. Following intense public pressure on platform owner Elon Musk, West's profile disappeared from the platform Monday morning.
Platform administrators have not clarified whether West's account was suspended or self-deleted. The removal came after widespread calls for action following posts including: "I love it when Jews come to me saying they can't work with me anymore," "I love Hitler. So what now, b*****s?", "I'm a Nazi," and "Call me Yadolph Hitler" – a play on his current name, Ye.
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"Friends" star David Schwimmer joined the public outcry, addressing Elon Musk directly on Saturday: "We can't stop a deranged bigot from spewing hate filled, ignorant bile… but we CAN stop giving him a megaphone, Mr. Musk."
