Aroma Israel, which is often called Israel's "Starbucks" because of its many locations in Israel and offering of casual coffee and meal options, announced Thursday a nationwide price hike across all of its locations, with costs set to climb by approximately 12%. The revised pricing structure – which takes effect next month – covers the chain's signature coffee beverages, pastries, and various menu items. This follows a previous adjustment in January of last year, when prices rose by 4%.
Under the new list, a "coffee and pastry" combo will increase from 25 shekels (approximately $7) to 26 shekels ($7.20) nationwide – though in Tel Aviv, the price will jump from 26 shekels ($7.20) to 27 shekels ($7.50). A standard cappuccino is set to rise from 13 shekels ($3.60) to 14 shekels (approximately $3.90) at all locations. For those ordering a large cappuccino, the price will shift from 15 shekels ($4.20) to 16 shekels (approximately $4.40), while an Americano will now cost 14 shekels (approximately $3.90), up from 13 shekels ($3.60).
The price of indulgence is also climbing in the pastry section. A chocolate or butter croissant will now cost 16 shekels (approximately $4.40) – up from 14 shekels (approximately $3.90) – with Tel Aviv branches charging 17 shekels (approximately $4.70) compared to the previous 15 shekels ($4.20). Chocolate or plain almond croissants will increase to 19 shekels ($5.30) nationwide, or 20 shekels (approximately $5.60) in Tel Aviv. Meanwhile, a gviniya (a traditional cheese-filled pastry) will rise to 15 shekels ($4.20) generally and 16 shekels (approximately $4.40) in the coastal metropolis.
Savory options will also be affected. The "deluxe" cheese bourekas will increase to 24 shekels (approximately $6.70) – or 26 shekels ($7.20) in Tel Aviv – while a standard cheese bourekas will now cost 18 shekels ($5) nationwide and 20 shekels (approximately $5.60) in Tel Aviv. Cheese phyllo pastries will see a one-shekel increase to 14 or 15 shekels (approximately $3.90 to $4.20), depending on the location. Additionally, the chain's popular coconut chocolate balls will now be priced at 10 shekels (approximately $2.80) at all branches.
Aroma Israel issued a statement noting, "Even after the price update, coffee products at Aroma Israel remain among the most affordable and lowest among the major chains."
