For over a decade, Hen Mazzig has fought the delegitimization of Israel, the false narratives surrounding it, and the rising antisemitism that follows in their wake – whether through viral social media posts or in combative debates on every major international television channel, from the BBC to Piers Morgan's show.
Today, Mazzig, an who has expanded his advocacy work into a full-fledged organization and founded the Tel Aviv Institute to Combat Antisemitism, told Israel Hayom with statistical backing, "Israel's global image is in the worst state it has been since its inception."
As part of the "The 11th Million" project announced by Israel Hayom in October 2025 – a Zionist call for one million Jews from the diaspora to make Aliyah over the coming decade – Mazzig, who now lives in London, highlighted the unprecedented impact of the Hamas attack on October 7 and the outbreak of the Swords of Iron war on diaspora Jews – an impact unlike anything seen before in the context of the Israeli-Palestinian conflict.
"Jews are being attacked in New York, in LA, in DC, and in London. The entire world has just become so hostile. This assault was not just on Israel; it was an assault on the entire Jewish people. And Jews around the world are paying the price for it," he said.
"I'm afraid that the Israeli government and the official bodies don't realize how bad it is. They think that they can do some small things or cater to a specific audience, and maybe that would change, but even with the conservative party that used to be so pro-Israel, and understanding why we have a right for self-determination, even there, you see voices that are becoming more hostile."
According to Mazzig, a significant engine driving the deterioration of Israel's image worldwide is the activity of figures such as Candace Owens and Tucker Carlson, known for their hostility toward Israel and their promotion of conspiracy theories. Carlson, who visited Israel and conducted a widely discussed interview with US Ambassador to Israel Mike Huckabee, claimed that he and his team were "harassed" at Ben Gurion International Airport – a claim that was subsequently disproved by security camera footage.
"They have used the tragedy of Oct. 7 to become more famous, to get more clicks, to get millions of followers, to be paid a lot of money. I mean, if you think about it, Qatar is paying all of those influencers enormous amounts of money," he states.
Much of the audience consuming this content is the younger generation. "There are millions of people who have been brainwashed and are thinking these things," he said. Specifying the winner of Eurovision 2025, Nemo, who, in an act of protest against Israel's participation in this year's song contest, sent back their trophy, smashed to pieces, Hen says: "I think it's a mental illness to get to the point that you hate a country and the people so much that you do something like this. What are you trying to prove by that?"
The full interview will be published next week both online and on socials.
