Dr. Erga Atad is a lecturer and persuasion and behavioral design researcher at Reichman University and member of the Midaat foundation.
The first issue of Israel Hayom appeared on July 30, 2007. Israel Hayom was founded on the belief that the Israeli public deserves better, more balanced and more accurate journalism. Journalism that speaks, not shouts. Journalism of a different kind. And free of charge.
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