Have you ever seen a great outfit on TikTok that you just had to have? Well, then you're in luck, because fashion brand Adika, which has conquered the social media platform, has recently entered Britain's fashion market.
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Adika is street style fashion brand beloved by Tel Aviv fahionistas that began as a fashion e-commerce site in 2011. After its initial massive success, Adika launched its first pop-up store in 2014, establishing an expansion into brick and mortar retail. Since then, the company has opened 10 stores and expanded to North America.
With the confidence of a true fashionista, the company's entry into the British fashion market will see it face off with European brands such as ASOS and Boohoo.
Commanding an online following half the size of ASOS', with a fraction of its marketing budget, Adika is a "TikTok first" brand. It has become common to see TikTok creators wearing Adika styles from head to toe.
"We are excited to expand the brand further internationally and bring our recipe for success with today's Gen Z fashion to the United Kingdom," Adika CEO Roy Hessel said this week.
"The company's innovative development techniques and technological capabilities are tailored for fast fashion needs. This allows us to bring forward the world's leading trends on a weekly basis and translate them into fashion items coveted amongst the young and Gen Z crowds in the UK who devotedly follow all the latest word in the fashion world," Hessel added.
The brand offers clothing items, footwear, bags, and accessories for young women that are available in a wide range of sizes, prices, and updated weekly styles. The UK fashion site will provide fast free shipping on purchases over £50.
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