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Home Science & Technology

Blast from the past: Israeli company MyHeritage brings old family photos to life

"When people will see a nostalgic family photo come to life, it will be a very special moment for them," says MyHeritage CEO and founder Gilad Japhet.

by  Inon Ben Shushan
Published on  03-01-2021 12:41
Last modified: 03-01-2021 12:41
Blast from the past: Israeli company MyHeritage brings old family photos to lifeMyHeritage

Deep Nostalgia uses Artificial Intelligence licensed from Tel Aviv-based company D-ID that animates still photos | Screenshot: MyHeritage

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Israeli genealogy company MyHeritage has launched a new project that "brings to life" old family photographs.

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MyHeritage develops and offers services to help people trace their family roots. Deep Nostalgia uses Artificial Intelligence licensed from Tel Aviv-based company D-ID that animates still photos.

The new tool offers people a new perspective on their family history, essentially creating the effect that a still photo is moving. Deep Nostalgia can take photos from any camera and the program uses pre-recorded driver videos of facial movements and applies the one that works best for the still photo in question. Its stated purpose is to allow customers to upload photos of deceased loved ones and see them in "action."

Users must sign up for a free account on MyHeritage and then upload a photo. At that point the process is automated. The site enhances the image before animating it and creating a gif.

"When people will see a nostalgic family photo come to life, it will be a very special moment for them," said MyHeritage CEO and founder Gilad Japhet. "Seeing ancestors and people dear to us come to life through video simulation allows us to imagine how they really were, and it also gives us another way to connect to our family history."

D-ID CEO and founder Gil Perry said, "The new product is the result of exciting cooperation between two innovative companies. We are happy our technology will be accessible to millions of people on MyHeritage and hope they will enjoy the video simulation capabilities applied to their historical photos."

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Tags: artificial intelligence

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