Israeli food-tech company DouxMatok, the developer of the Incredo Sugar solution, a cane sugar-based sweetener that reduces sugar content by some 50%, has released two limited-edition sweet spreads in the US market.
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The company's "Incredo Spreads" are now available for purchase on shop.incredosugar.com. The spreads come in two-jar bundles – one jar of the Hazelnut Cocoa flavor and one jar of Dark Cocoa Salted Caramel.
In addition to containing less sugar, two tablespoons of Incredo Spreads offer 30% of the daily recommended fiber intake. The spreads are made using organic hazelnuts, are non-GMO, gluten free, and use sunflower oil to replace palm oil, as well as containing no artificial flavors, colors and preservatives.
"We have been hard at work perfecting the commercialization of our Incredo Sugar, and are excited to showcase these delicious spreads with a superior nutritional profile. We invite consumers to taste and experience Incredo Spreads," said Eran Baniel, co-founder and CEO of DouxMatok.
"We believe the only way to meet the challenge of sugar reduction is by maintaining the joys of sugar, and we encourage the food industry to join us on this important mission," Baniel continued.
"As brands continue to provide consumers with better-for-you alternatives, we're inviting US CPGs, foodservice, and emerging brands to work with us to formulate products with Incredo Sugar that will allow consumers to continue enjoying the happy moments that are provided by sweet treats," said Lorraine Niba, vice president of sales in North America for DouxMatok.
Customers are also invited to join the Spread The Happiness campaign, which features a consumer sweepstakes and a charitable donation to Common Threads, a nonprofit that provides children and families with cooking and nutrition education to encourage healthy habits. DouxMatok will donate 10% of each sale of Incredo Spreads and will match the amount, with the money going to support children and adults with healthy snacks and meals, plus fund programs to develop nutrition and cooking skills.
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