Osem-Nestlé launched a new plant-based tuna fish, or vuna, last week. The vegan-friendly product will be manufactured and sold in Israel, and there are plans to sell it to the global market down the line.
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Made from plant-based protein, including protein from soy beans and peas, vuna has a similar consistency and taste to the real deal.
In the initial stage, vuna will be markete to restaurants, cafes, and other food establishments in Israel before being offered to private consumers.
The tuna market in Israel is estimated to be worth around 700 million shekels (around $219,000). Around 1 million servings of tuna are ordered at restaurants across the country every year. The most popular tuna dish in Israel is tuna salad.
According to Osem-Nestle, 44% of Americans, 65% of Europeans, 42% of Chinese, and 30% of Israelis say they try to eat less meat, chicken, and fish to either save their planet, improve their health, or over concerns for animal welfare.
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