Playtika Holding Corp, a leader in mobile gaming, has announced a major acquisition that could significantly boost its market position. The company has entered into an agreement to purchase SuperPlay, the creator of popular mobile games Dice Dreams and Domino Dreams, for $700 million upfront with potential additional payments of up to $1.25 billion based on performance metrics.
This strategic move is expected to bolster Playtika's position in the competitive mobile gaming market by incorporating SuperPlay's expertise in creating and scaling successful games. The deal is anticipated to serve as a catalyst for Playtika's growth once finalized.
Established in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has quickly made a name for itself in the mobile gaming world. The company's flagship titles, Dice Dreams, and Domino Dreams, have seen rapid user growth, collectively amassing 1.7 million average daily active users as of August.
Following the acquisition, Almog and Netzer will continue to helm SuperPlay, which will operate as an independent studio within the Playtika ecosystem. This arrangement aims to preserve SuperPlay's innovative culture while leveraging Playtika's resources and industry reach.
Playtika's CEO, Robert Antokol, emphasized the strategic importance of the acquisition, highlighting SuperPlay's proven track record and the potential for synergies between the two companies. He expressed confidence that the merger would enhance Playtika's ability to deliver engaging gaming experiences to a global audience.
For their part, Almog and Netzer conveyed enthusiasm about the opportunities presented by the acquisition: "We're incredibly excited for this opportunity. It is a testament to our amazing team who bring creativity and passion to everything we make. With Playtika's backing and support, we'll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights."
