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Home Health & Wellness

Israel bans Juul e-cigarettes for 'grave' public ‎health risk

The Juul e-cigarette contains 59 milligrams of nicotine per milliliter of ‎liquid, much higher than the 6-30 milligrams per milliliter in other e-cigarettes.‎

by  Maytal Yasur Beit-Or , Reuters and Israel Hayom Staff
Published on  08-22-2018 00:00
Last modified: 10-23-2019 16:22
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Israel on Tuesday outlawed the import and sale of electronic cigarettes made by Silicon Valley startup Juul Labs, ‎citing public health concerns over their nicotine ‎content.‎

A statement by Israel's Health Ministry said the ‎Juul e-cigarette, which entered the Israeli market in May, contains more than the European Union limit of 20 milligrams of nicotine ‎per ‎milliliter and poses "a grave risk to public ‎health."‎

The Juul e-cigarette contains 59 milligrams of nicotine per milliliter of ‎liquid, much higher than the 6-30 milligrams per milliliter in other e-cigarettes.‎

While Israel does not regulate the amount of nicotine in e-cigarettes, the ministry said its ban is consistent with similar ‎restrictions in ‎Europe.

The ban, which goes into effect on Sept.3, was ‎‎signed by Deputy Health Minister Yakov Litzman and ‎Prime Minister Benjamin Netanyahu, who holds the ‎health portfolio.‎

Since launching in 2015, Juul's flash drive-sized ‎vaping device and its flavor pods have transformed ‎the market in the United States, where it now ‎accounts for nearly 70% percent of tracked e-cigarette sales.‎

The company is valued at $15 billion.‎

In a statement Tuesday, Juul Labs said it was ‎‎"incredibly disappointed" with what it called a ‎‎"misguided" decision by the Israeli government.‎

The San Francisco-based company said it plans to ‎‎appeal the ban before Israel's High Court of ‎‎Justice, citing "selective enforcement."

The company ‎‎maintains that its device provides smokers with "a true ‎‎alternative to combustible cigarettes."‎

The company criticized the decision as a "dangerous ‎move by the Health Ministry against the smoking ‎public."

"Every Israeli has to think – why ‎does the Health Ministry allow for the sale of ‎cancerous cigarettes and tobacco products but is ‎preventing the sale of an advanced product that has ‎been proved to be a far less harmful alternative to ‎tobacco,"‎ the company said.

A previous attempt to ban the sale of e-cigarettes in Israel was struck down by the High Court.

Juul says it targets adult smokers, but it has faced ‎scrutiny over the popularity of its products with ‎teenagers.‎

In April, the U.S. Food and Drug Administration ‎launched a crackdown on the sale to minors of e-cigarettes and ‎tobacco products, particularly those ‎developed by Juul Labs.‎

Tags: FDAhealth risksmoking

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