The amount of plastic waste flowing into the ocean could triple by 2040, choking our already strained ecosystem. But an Israeli foodtech startup based at Kibbutz Gan Shmuel has an answer – packaging made from sugarcane waste.
SupraPulp packaging from W-Cycle is plastic-free, fully compostable, safe, and durable enough to be used for greasy, wet, or hot food. Moreover, food packaged in SupraPulp can be frozen and re-heated – even in a microwave.
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The green packaging solution, manufactured from bagasse, the dry, pulpy fibrous matter that remains after sugarcane or sorghum stalks are crushed to extract their juice, is also oil and water resistant, which helps to avoid absorption or leakage.
Once used, SupraPulp can be disposed as organic waste.
According to W-Cycle co-founder and CEO Lior Itai, the sugarcase-based wrapping can be thrown away exactly the way people toss away plastic wrappers.
"This food-grade, compostable packaging is a one-to-one replacement for its plastic counterpart. There are other compostable solutions on the market, but SupraPulp has game-changing functionality consumers need when they want to heat, freeze, or microwave convenience food products. Plus, SupraPulp trays have a luxury look and feel compared to plastic, aluminum, or bioplastic containers," Itai explained.
W-Cycle CTO Joseph Siani said that the COVID pandemic was drawing attention to how we treat the planet and the future of the environment. Siani said there is now greater demand on brands to offer environmentally responsible products.
"Together, we can put an end to plastic pollution," Siani declared.
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