An Israeli manufacturer of plant-based baby food is taking to social media ahead of its product launch in 380 retail outlets across the US.
Else Nutrition Holdings hired an award-winning animator to conceptualize an animated campaign that includes an interactive Instagram Live series with featured appearances from leading pediatricians, registered nurses and dietitians. The series airs on Tuesdays at 1 p.m. EST.
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Using colorful animation, the Else Nutrition campaign welcomes consumers to an "Else World" where whole-food, plant-based nutrition is everywhere, especially in the baby aisle, with focus on its breakthrough product: Else Plant-Based Complete Nutrition for Toddlers.
The company is marketing its plant-based, non-soy, formula as a "clean-ingredient alternative to dairy-based formula." Else Nutrition won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan.
Else Nutrition co-founder and CEO Hamutal Yitzhak said, "We're inviting all parents to join us in building an Else World: the kind of world our babies and children deserve: with cleaner, less processed, whole-food plant-based nutrition, and a healthier planet.
"We've seen how our ground-breaking plant-based nutrition has helped families around the US provide their children with proper nutrition," Yitzhak added.
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