This week, the cornerstone was laid for the Rachel Project in Givatayim, considered one of a small number of urban renewal projects to involve the demolition and reconstruction of several buildings. The project is located on a small, central street in the Givat Rambam neighborhood in Givatayim and is Rotem Shani's seventh urban renewal project in the city.
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Four buildings on Rachel Street – no. 17 to no. 23, which currently hold a total of 24 apartments – will be replaced by a modern residential complex designed by Blander Architects. The complex will include two six-story buildings that will blend into the developing urban fabric of boutique buildings in the older and more attractive part of the city – an area slowly becoming a characteristic Tel Aviv suburb.
The project combines elements of green building and unique architectural planning, with spacious balconies and a flexible design – a feature that has gained significance over the past year. During the pandemic, the private home became, in many cases, a multi-purpose, mask-less "capsule" serving alternately as a workspace, an entertainment area, and a space for routine daily activities. The spacious balconies, which provide an important green lung for apartments situated in the heart of the city, offer space for plants, sports activities, and leisure time, looking out on a bustling urban view visible through the treetops.
The current residents vacated 4-room apartments and will receive modern 5-room apartments with balconies, security rooms, underground parking spaces, and storerooms.
As part of the cornerstone-laying ceremony, Rotem Shani presented a "memory capsule" to the veteran homeowners, in which the residents were asked to share pleasant memories from their life in the neighborhood – recording the past while growing toward an optimistic, inspired, and happy future.
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The apartment owners were invited to place a coin on the cornerstone, cover it with concrete, and sign the cornerstone declaration, which features a verse from Psalms 118: "The stone that the builders rejected has become the chief cornerstone." Immediately following the ceremony and before the demolition begins, all of the veteran residents and the new ones will be invited to place a coin symbolizing success and good fortune inside a box, which will be inserted into the first cornerstone of the Rachel Project in Givatayim.
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