Tel Aviv-based Optimove CRM Marketing Platform has been recognized as a challenger in Gartner's 2021 Magic Quadrant for Multichannel Marketing Hubs, the company announced Thursday.
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This is the second straight year Optimove has been positioned in the Challengers' quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space.
Gartner defines the multichannel marketing hub as a "technology that orchestrates a company's communications and offers to customer segments across multiple channels." This year's report evaluated 20 different vendors on 15 different criteria and positioned Optimove in the Challengers' quadrant for its ability to execute and completeness of vision.
"The recognition of Optimove as a Challenger once again is validation of our ability to help companies orchestrate multichannel campaigns while combining realtime triggers with predictive next-best-action optimization," said Optimove founder and CEO Pini Yakuel. "We are committed to help our clients grow through their existing customers, transforming their data into insights that fuel personalized CRM journeys mapped by AI, at scale."
