As Israel's skies reopen, every person who arrives or leaves the Jewish state via Ben Gurion International Airport starting will be able to attend a unique exhibition celebrating the diversity that underpins Israeli society.
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The message of the "Hamsa Aleinu" exhibit is "to show how Israel's diversity is an integral part of its story and ethos, both within its borders and in the Jewish world."
The project was created by Vibe Israel, a non-profit dedicated to improving Israel's reputation worldwide, in cooperation with the President's Residence.
"Hamsa Aleinu" was inspired by President Reuven Rivlin's program "Israeli Hope," which aims to strengthen statehood and establish partnership between the four main sectors that comprise Israeli society: secular, religious, ultra-Orthodox Jews, and Arabs. The project also includes the fifth tribe, which Rivlin emphasized in a 2017 speech to the Jewish Federations of North America General Assembly – the global Jewish community.
Speaking of the upcoming exhibition, Rivlin said: "I am happy that as we return to normal, all those walking along the concourse here at Ben-Gurion airport, on their way to their flights, will pass the Hamsa Aleinu exhibit. They will pause for a moment, look at the pictures, and will get to know the people who live and breathe true partnership. And when they take off for other countries, they will remember where we come from and that we come back home here, the home of everyone."
Founder and CEO of Vibe Israel Joanna Landau said: "At a time when the world is facing such turmoil, the hamsa [palm-shaped symbol] reminds us to celebrate our similarities despite our differences, not to lose hope, and to focus on coming together rather than pulling apart."
The physical exhibit will be accompanied by a digital campaign, #HamsaAleinu, to amplify the message of diversity globally.
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