Tel Aviv-based D-ID, which develops a platform for AI video reenactment technology, is partnering with award-winning photographer and author Michael Yamashita in his first NFT drop, the company announced last week.
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With the growing carbon footprint of the NFT industry in mind, proceeds of the sale will be used to offset its own carbon emissions and those produced by all NFTs minted as of Yamashita's Earth Day announcement. The first "drop" of the world-renowned photographer's M.Y. Earth Collection will take place on July 20th at 8:30 PM EDT with the second higher ticket auction taking place on Aug. 2 at 10 p.m. EDT.
Yamashita and D-ID seek to raise awareness of the environmental damage generated by blockchain and cryptocurrencies. Approximately 630,000 NFTs had been minted as of Earth Day on April 22nd, 2021. With each NFT producing on average 211 kg of CO2, these sales have generated a total carbon footprint of 146,000 tons of CO2, the equivalent of 143 years of air travel. The goal of the M.Y. Earth Collection drop is to raise at least $1.6M, the amount required to offset that negative carbon impact, spurring renewable energy mining by purchasing carbon credits, which cost $10.95 per ton of carbon. Proceeds of the sale will not only cover the damage of this specific sale, but all NFTs minted as of Earth Day.
D-ID's Creative AI technology enables the transformation of pictures and video into high-quality, extraordinary experiences. The company is a leader in using deep learning and image processing technology to animate faces, with successful deployments for customers big and small, around the world. In February D-ID announced a partnership with pioneering genealogy company MyHeritage to launch a new feature for their app called Deep Nostalgia, enabling users to bring photos of their ancestors to life.
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