Digital workplace for frontline teams startup YOOBIC has closed a $50 million Series C funding round led by Highland Europe, a growth-stage investment firm that backs software and consumer technology companies with sizable revenue growth and proven market adoption, the company announced Thursday. Existing investors Felix Capital, Insight Partners, and a single family office advised by BNF Capital Limited also participated in the round.
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YOOBIC is already helping more than 300 top brands across 80 countries to give frontline workers the digital support they need to succeed at over 335,000 locations spanning retail, hospitality, distribution, manufacturing, and more. Operations, HR, and L&D leaders at iconic companies including Boots, Carrefour, Lancôme, Lacoste, Logitech, Lidl, Peloton, Puma, Vans, VF Corp, and Sanofi all rely on YOOBIC to drive operational efficiency, achieve network-wide performance consistency, and upskill their frontline workforce.
The Series C round will support YOOBIC's continuing growth, including a 75% increase in headcount to bring the company's global workforce to 350 by 2022.
"YOOBIC's mission is to shape the future of work for the deskless workforce," said Fabrice Haiat, CEO and co-founder of YOOBIC. "They are essential to business success: they are the brand ambassadors of their organization, and are responsible to keep or break the company mission. This funding will consolidate YOOBIC's position as a global market leader for frontline teams, helping brands to ensure all their employees feel connected, fulfilled, and valued to become the leaders of tomorrow."
