Artificial intelligence (AI)-powered real estate startup Localize has raised $25 million in a Series C financing round led by Pitango Growth, with additional participation from Mizrahi-Tefahot and existing investors, the company announced Wednesday.
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Company funding to date totals $70 million.
Localize has developed a data and AI-driven platform to collate information from billions of data points into hundreds of selectable attributes, including proximity to popular stores, for buyers and brokers. Homebuyers can tailor their searches through a homebuying advisor called Hunter, the company's hybrid human-AI concierge service.
"The home buying process is complex and the real estate industry as a whole has been slow to embrace technological change to address these issues. Most of the data available in the market today is too fragmented for buyers to effectively use," said Localize President and COO Omer Granot.
"We have developed products that are shifting the paradigm to empower prospective buyers and brokers to really fill in those information gaps and receive the assistance they need throughout the entire process, making us a partner from their initial search to receiving keys in hand for their new home," Granot added.
