Ecommerce platform Yotpo announced on Thursday a multi-year platform partnership with Shopify, the global commerce platform with more than 1.7 million merchants worldwide.
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Yotpo's single platform integrates its solutions for Loyalty & Referrals, SMS Marketing, Reviews, and more, to improve customer engagement, promote community advocacy, and increase retention
Supported by a strategic investment in Yotpo by Shopify, the platform partnership is expected to help accelerate Yotpo's growth and product development.
Yotpo CEO Tomer Tagrin said: "This new platform partnership is a significant milestone in our company journey, in our longstanding relationship with Shopify, and in service to our customers. With the last year's addition of SMS marketing to the Yotpo platform, we now have five cutting-edge products available to Shopify merchants. We look forward to working even more closely with Shopify to provide smarter, more connected experiences that create real value for our mutual customers.
