Israeli video platform LetsTok, a startup for influencers and content creators, has raised $1.5 million in pre-seed funding from Israeli and Hong Kong investors, the company announced Wednesday.
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The platform, launched in late 2020, allows influencers and opinion leaders to connect with their fans in a Marketplace format for personalized advice, counseling, and guidance.
LetsTok was founded by serial entrepreneurs Udi Yadin and Amir Geva, whose previous ventures include stor.ai, and began operating in Israel in 2021.
The company plans to use the funding to develop its platform, expand its product line, deepen technology, and expand marketing in the US and Hong Kong.
"With the launch of our platform in the US and Hong Kong, we have gathered a significant number of talents and influencers on our platform, that is attracting both young and old audiences. This market is set to explode in the next few years, and LetsTok will be there just in time to experience significant growth," Yadin said.
