Let's talk about shopping for a moment, it doesn't matter if you shop at a mall, on the street, or online. Some of us enjoy it more than others. But we all do it.
What if I told you that your day-to-day is about to change because your reality is about to change.
A few weeks ago, Mark Zuckerberg presented the Metaverse, a virtual universe, where you can work in the Everest Mountains, on the moon, or anywhere else you choose, as your avatar or as an entirely imaginary avatar.
Attend concerts and do sports with friends without leaving your home. A great example took place last year when 12 million people watched Travis Scott at Fortnite simultaneously, this is considered as one of the first milestones in the Metaverse evolution.
Another fundamental change will be the way in which we shop. Imagine for a moment you're meeting your friend in a beautiful park, and he's talking about a new watch that gets you excited. Within seconds, a selection of watches emerges into your peripheral vision.
The digital images float, allowing your artificial intelligence assistant to adjust your selection. You see a watch she recommended but you don't like a few specs. You give your friend access, and together you replace the strap.
In another gesture, you buy the watch - and purchase the version you want in an NFT format as well so your avatar will have it as well.
You say goodbye to your friend and tap on your smart glasses to get out of the park, but in fact, you never left your couch.Crypto and NFT will become a part of our day-to-day lives, as well as a part of the Metaverse experience. If the space we live in would be more virtual then why shouldn't we invest more in NFT as we invest in art? And those art pieces will get purchased with crypto.
Mark Zuckerberg is planning to invest $10B and hire ten thousand experts to help him make this vision a reality. Google, Amazon, Apple, and Microsoft will put efforts into this space as well, every big company will want a piece of the pie.
Gaming companies like Fortnite and Roblox are already considered Metaverse pioneers. Gamers are already living their lives in a more virtual world where you can buy digital assets and meet people from around the world.
Meta and its competitors will face many more challenges along the way, like infrastructure and hardware issues, and equipment that does not make you feel nauseous after half an hour of use.
Another challenge ahead is privacy, there are a lot of challenges already in today's world, so taking it into a new virtual world would raise new challenges.
The current glasses we currently know will probably change into something more advanced, maybe the direction that Elon Musk provides with the establishment of the Neurolink company in which a chip will be implanted into our brain is the future?
As a tech enthusiastic and optimistic kind of guy, I'm excited to see where the future takes us!
Eyal Reich is VP of Marketing and Founding Partner of StoreYa.
