Israeli gaming company Plarium, which develops F2P mobile and PC games with more than 400 million users worldwide, has signed actor Jeff Goldblum to lead its next promotional campaign for its popular "RAID: Shadow Legends" collection RPG.
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The campaign debuted at The Game Awards 2021 in Los Angeles on Dec. 9.
"It was a lot of fun shooting this RAID campaign with the Plarium folks," said Goldblum. "They are great people to work with, and I enjoyed doing green screen work similar to what I've done in 'Thor: Ragnarok' and the upcoming 'Jurassic World: Dominion.' In the advertisements you're getting an authentic, perhaps exaggerated, look into my actual first experience with the game – and it was a good time."
Goldblum is the first Academy Award Nominated actor to become a spokesperson for "RAID: Shadow Legends," which has amassed over 63 million players worldwide since its launch in 2018 and features 650+ unique collectable champions across 14 different factions.
"We are honored to have the illustrious Jeff Goldblum, someone we feel is just as much an all-time personality as an actor, become a spokesperson for 'RAID: Shadow Legends,'" said Aviram Steinhart, CEO of Plarium.
