Buff Technologies, which developed and created a loyalty program platform for gamers and went public this year on the Tel Aviv Stock Exchange (TASE) has launched a debit card for gamers under the BUFFPAY brand.
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The company officially launched the debit card for its customers this past weekend in the US as part of a Christmas campaign that will last for couple of weeks.
The BUFFPAY card, similar to other bank cards issued by airlines and retail chains, functions as a debit card and allows Buff loyalty program members to make purchases at stores that accept Visa cards, as well as withdraw cash from ATMs. Buff platform users will be able to enjoy the accumulation of Buff Points, which they can redeem in the platform's Market Place.
Elay de Bar, CEO of Buff Technologies, said, "The launch of the credit card is a significant step in expanding the company's operations and in our view will be a strong growth engine for the coming years. The credit card will serve as an important means for recruiting new users to the Buff platform and as a tool to retains the loyalty of existing platform users. In addition, the card will serve as another direct revenue stream for the company with significant potential. "
