Placer.ai, a startup providing location analytics and foot traffic data, announced Wednesday it has closed a $100 million Series C funding round for a "unicorn" valuation of $1 billion.
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The round was led by Josh Buckley with participation from WndrCo, Lachy Groom, MMC Technology Ventures LLC, Fifth Wall Ventures, and Array Ventures.
The funding will be used to expand the company's R&D capabilities to further increase the pace of innovation.
"Placer experienced significant growth during 2021 as a consensus formed across the market that accurate, reliable consumer behavior analytics is indispensable to brick and mortar decision-making," said Placer.ai co-founder and CEO Noam Ben-Zvi.
