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Home Science & Technology Startup Nation Tech Bits

Sales and marketing demo experience platform Walnut raises $35M in Series B

by  Noga Martin/ILH Startup Editor
Published on  01-18-2022 16:00
Last modified: 01-18-2022 14:59
Sales and marketing demo experience platform Walnut raises $35M in Series BWalnut

Walnut founders Yoav Vilner, left, and Danni Friedland | Courtesy: Walnut

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Walnut, the creator of the world's first sales and marketing demo experience platform, has closed a $35 million Series B funding round led by Felicis Ventures, the company announced Tuesday. The raise comes just four months after announcing an oversubscribed Series A, bringing Walnut's total funding to date to $56M.

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Walnut's no-code platform enables customer-facing teams to create customized product demos quickly and efficiently, integrating them into their sales and marketing processes, reducing sales closing time and generating insights.

The round also included participation from strategic angel investors such as Sarah Franklin (President & CMO, Salesforce), Frederic Kerrest, (Executive Vice Chairman, COO and co-founder, Okta), Ariel Cohen (CEO and Co-Founder, TripActions), Eynat Guez (CEO and Co-Founder, Papaya Global), Michael Shaulov (CEO and Co-Founder, Fireblocks), Kim Walsh (VTP GTM, HubSpot), Ryan Carlson (CMO, Okta), Stacey Epstein (CMO, Freshworks), Stephanie Robotham (marketing exec, former Salesforce and Gainsight), James Ireson (CRO, Funnel) and more. Existing investors NFX, Eight Roads Ventures and A Capital also participated in the round.

"For the first time ever, SaaS companies can put the needs of their prospects in the center, providing them with a memorable experience that converts sales," said Walnut CEO Yoav Vilner. "We are excited to be partnering with Felicis as our lead investor in this round as we continue to scale."

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