Lusha, the crowdsourced data community for B2B sales and marketing professionals, announced today it has received ISO 27701 Certification, the highest third-party certification to date for managing and processing personal identifiable information (PII) holders. Lusha's ISO 27701 Certification will be granted on Jan. 28, Data Privacy Day, and represents a significant milestone as the company leads the way in industry standards.
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Lusha is a sales intelligence platform providing sales professionals and teams easy access to enterprise-grade solutions, helping them to identify their ideal target buyer and gain data-driven insights on who to approach as a potential customer, when, and why. With the introduction of GDPR and the CCPA act of 2018, the sales intelligence industry had to create new standards for collecting, processing, and transferring its data. Today, while most B2B sales intelligence vendors define themselves as GDPR compliant, this is a self-declared status.
"As the first B2B sales intelligence platform to receive ISO 27701 certification, we are proud to set new industry standards of data privacy and compliance," said Assaf Eisentein, co-founder and President of Lusha. "As the industry matures, I highly encourage all customers looking to invest in a B2B sales intelligence platform to challenge their vendors with questions about privacy and compliance. We at Lusha are committed to setting the highest standards in the industry which we consider key to our competitive differentiation," said Eisenstein.
