CRM marketing platform Optimovehas acquired Graphyte, a real-time, cloud-based personalization platform, the company announced Wednesday.
Follow Israel Hayom on Facebook, Twitter, and Instagram
The announcement comes on the heels of Optimove's purchase of Kumulos, a leading provider of a personalized messaging platform for mobile applications. The combined purchase price of the two deals was not disclosed.
The new capabilities added to the Optimove platform now allow marketers to deeply personalize every customer touchpoint and builds upon Optimove's ability to eliminate marketing misfires in cross-channel communication with customers.
Optimove founder and CEO Pini Yakuel said, "With the addition of Graphyte, marketers can transform their customer data into personalized customer-led journeys at scale. Our platform seamlessly delivers real-time symmetric messaging across any channel and touchpoint. The Graphyte acquisition was a natural next step in our evolution. It is part of Optimove's relentless journey of empowering marketers to optimize customer data into deeper relationships, incremental sales, and loyalty at scale. The winner in these acquisitions is our clients and their customers."
