Select supporters of Manchester City will sport the latest in wearable technology next season as the humble soccer scarf gets an upgrade, complete with a biometric sensor integrated into the fabric to monitor emotional, physiological and movement data.
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Using an EmotiBit bio sensor that sits discreetly on the neck, "The Connected Scarf" captures the body's bio-signals throughout a match.
It also records a range of physiological measures, including heart rate, body temperature and emotional responses − offering information on how fans feel at different moments.
"In our work with City over the past few years, we've continuously looked for ways to connect fans to the sport they love, on another level," said Ashley Marusak, the Global Sports Marketing Manager for Cisco, which helped develop the product.
"The Connected Scarf is an exciting project for us to pilot together, as we seek to better understand and measure the ups and downs of football fandom and how the game impacts supporters not only emotionally, but physically as well."
