Artificial intelligence-based video editing startup Peech has raised $8.3 million in seed funding, the company announced Monday.
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Peech's automatic video editing solution leverages machine learning and natural language processing (NLP) technology to turn in-house media content into branded videos. Peech's algorithm analyzes the verbal content of the speaker and adds visual elements that are calibrated with a company's brand book, the context of the speaker's content, the desired distribution channel, and the specific marketing goals.
Co-founded by Danielle Dafni and Johnathan Amit Kanarek in 2020, Peech has conducted successful beta programs with SimilarWeb, Namogoo, Hibob, Natural Intelligence, Circles, and more, with headquarters in Tel Aviv.
"Brands must be more authentic, speak to their consumers at eye-level, and create a human connection to break through the content clutter and attract customers, who don't want to be manipulated by marketing gimmicks anymore" says Dafni. "With Peech, brands are able to remove their dependency on external experts, tools, or websites, allowing content teams to create high quality video content by themself, while maintaining professional and branded standards."
The round was led by Ibex Investors with participation from Cardumen Capital, Fresh Fund as well as angel investors Nas Daily, Ariel Maislos, and others. After a successful beta program with SimilarWeb, Namogoo, Hibob, Natural Intelligence, Circles, and more, Peech is opening the platform up to new customers. Peech plans to use the funding to expand its AI capabilities and to diversify its media creation solutions.
