The food delivery app Haat will expand to the northern Israeli city of Karmiel in August after operating so far only in Israel's mostly rural Arab sector.
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Haat – "bring" in Arabic – plans to expand throughout Israel before dipping its toes into other markets, such as Judea and Samaria and, eventually, Morocco.
The company has 100 employees in the northern Israeli cities of Umm al-Fahm and Haifa and offers customer service in Hebrew, Arabic, English, and soon French.
According to its vice president of sales and marketing, Amir Baballah, the food delivery app reaches out to communities with less infrastructure, such as remote Arab villages where home addresses are imprecise and businesses don't have credit card payment systems.
The app was launched just before the COVID in early 2020 after founder Dr. Hassan Abbasi, a former Google and Intel employee, returned to his hometown of Umm al-Fahm and was unable to order a delivery into the Arab city.
"We will reach thousands of communities in the coming years. Everyone deserves to have food delivered home," Ynetnews reported Abbasi saying.
"Today, we're an Israeli company, but we'll become an international company."
i24NEWS contributed to this report.
