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Home Science & Technology Startup Nation Tech Bits

Israeli healthcare startup drafts NBA star Giannis Antetokounmpo as ambassador

by  Noga Martin/ILH Startup Editor
Published on  08-10-2022 15:00
Last modified: 08-10-2022 09:21
Israeli healthcare startup drafts NBA star Giannis Antetokounmpo as ambassadorAP/Steven Senne

Milwaukee Bucks forward Giannis Antetokounmpo (34) during the first half of Game 7 of an NBA basketball Eastern Conference semifinals playoff series against the Boston Celtics on May 15, 2022 | File photo: AP/Steven Senne

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Antidote Health, a telemedicine company that views accessible, affordable healthcare as a fundamental human right, is proud to announce that former NBA star Giannis Antetokounmpo been named its new ambassador.

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"I believe that every human being has the right to affordable quality healthcare, no matter their race, location or circumstance, which is why I am proud to join forces with Antidote Health," said Antetokounmpo. "My siblings and I grew up impoverished and marginalized. Though we had the support of loving parents, getting healthcare was a struggle. That's why I empathize with the many Americans who can't pursue their dreams because they can't afford healthcare. Antidote Health can help this crisis."

In the US, 29.6 million people under the age of 65 are uninsured, according to the most recent data from the CDC. Yet another study reveals that more than a third of Americans--ย  with or without insurance โ€“ would not be able to pay for needed care.

Antetokounmpo has also invested in Antidote Health.

"While sports fans see a legendary player who once landed the biggest contract in the history of basketball, there is another side to Giannis that tells about the struggles his family of eight faced living outside of their homeland," said Avihai Sodri, co-founder and Chief Executive Officer of Antidote Health. "He has a big heart and lots of compassion. He understands the barriers to affordable healthcare and how maintaining both physical and mental health can be the difference between suffering and happiness, failure and success. We are so honored to have Giannis in our court and we champion the way in which he is building a legacy beyond basketball."

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