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Meghan Markle's lifestyle brand faces setbacks

Despite the delays, Meghan has already introduced some ARO products, such as limited-edition jams and dog biscuits shared with influencer friends

by  Alchemiq
Published on  08-11-2024 16:00
Last modified: 08-11-2024 12:12
Meghan MarkleAFP/Dominic Lipinski/Pool

The Duchess of Sussex Meghan Markle | File photo: AFP/Dominic Lipinski/Pool

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Meghan Markle's lifestyle brand, American Riviera Orchard (ARO), faces trademark setbacks with the U.S. Patents and Trademarks Office due to incorrect classification of products like yoga mats and blankets. This could potentially delay the brand's initial launch planned for this year to 2025.

Despite the delays, Meghan has already introduced some ARO products, such as limited-edition jams and dog biscuits shared with influencer friends, suggesting a potential social media strategy. The brand is expected to offer a wide range of products, including wine, tableware, cosmetics, pet accessories, and more.

According to some reports, Netflix may take over commercial production and promotion of Meghan Markle's ARO brand before the release of her new cooking show, potentially covering costs and managing deals with wholesalers, designers, growers, and retailers.

Markle has a history in the lifestyle space with her blog The Tig and a five-year deal with Netflix until 2025. Her podcast Archetypes was canceled by Spotify after just 12 episodes, and previous trademark applications related to Archewell faced issues requiring clarification.

King Charles is expected to vacation in Balmoral, Scotland, and plans to discuss the monarchy's future without Prince Harry or Meghan Markle.

Markle celebrated her 43rd birthday on August 4, and in an interview, she said she hadn't "scraped the surface" of her suicidal thoughts and feelings.

Sources: Marie Claire, Independent, Nine, Daily Soap Dish, Monsters and Critics, GB News, InStyle, Mercury News, People, Tatler, Market Research Telecast, Express, The Blast.

This article was written in collaboration with Generative AI news company Alchemiq.

Tags: British Royal FamilyMeghan Markle

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