Beyoncé has launched a new American whisky brand called SirDavis Whisky, created in partnership with Moët Hennessy. It is named after Beyoncé's paternal great-grandfather, Davis Hogue, who distilled moonshine in Prohibition-era U.S.
The singer joins other celebrities like Ryan Reynolds, George Clooney, and Mark Wahlberg who have found success in the alcohol business.
SirDavis Whisky was created with the influence of Dr. Bill Lumsden, known for his work with Ardbeg and Glenmorangie, and the mash bill consists of 51% rye and 49% malted barley, with secondary maturation in sherry casks, to offer a unique profile in the whisky category.
The thirty-two-time Grammy winner, has designed the bottle for SirDavis, featuring a bronzed horse symbol as a tribute to her albums.
The whisky is priced at $89.99 per 750ml bottle in the U.S. and £79 in selected UK shops, offering flavor notes of honey, brioche, orange marmalade, and toffee, derived from sherry casks used for aging.
SirDavis Whisky aims to challenge category norms by combining Japanese and Scotch whisky textures with American rye flavors, and Moët Hennessy hopes the release will expand its reach in the USA.
The bottle design features ribbed glass and a regal bronzed horse to honor Beyoncé's Texas roots.
The whisky has already won awards before its official launch, receiving accolades from various spirits competitions.
Sources: Axios, CNBC, The Independent, ABC News, Forbes, The Scottish Sun, Essentially Sports , Billboard, HotNewHipHop, 973FM, Sportskeeda, Hoodline, The Sun, The Hollywood Reporter, ClutchPoints, Black Enterprise, WABC Radio, The Whiskey Wash.
This article was written in collaboration with Generative AI news company Alchemiq.
