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Home Culture Entertainment Music

Will Smith accused of using AI to create fake fans in concert videos

Social media users expose apparent AI manipulation in concert footage as 56-year-old star promotes first album in two decades.

by  Doron Friedman
Published on  08-25-2025 17:00
Last modified: 08-25-2025 17:27
Will Smith accused of using AI to create fake fans in concert videosMichael Owens/Getty Images via AFP

Will Smith performs in California, USA, in March 2025 | Photo: Michael Owens/Getty Images via AFP

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Will Smith finds himself embroiled in accusations of using artificial intelligence to fabricate fans, sparking widespread social media outrage. The 56-year-old American star, who unveiled his fifth studio album and first in 20 years, "Based on a True Story," this past March, is currently engaged in a European promotional tour for his latest musical endeavor. The reality, however, suggests that not everything in this narrative rings true.

In preparation for his upcoming performances throughout Britain, Smith posted a video to his Instagram profile showcasing highlights from his tour activities thus far. The footage displays enthusiastic supporters, numerous individuals visibly emotional, crowding performance venues while brandishing encouraging placards and reaching toward the celebrity, hoping for physical contact during his walkthrough. Yet these hands reveal the troubling truth.

Observant internet users concluded that Smith employed AI technology to manipulate the video content and potentially inserted digitally created "supporters" to populate venues and enhance the emotional impact of his performances. Audience members displaying warped and unclear facial features, along with bodily abnormalities, are a recognized flaw in artificial intelligence-generated content.

To illustrate, the opening segment presents an emotional individual displaying a placard stating, "'You Can Make It' (his debut single from the recent album) helped me survive cancer. Thanks, Will." The issue becomes apparent when examining this person's finger positioning, which appears unnatural and seemingly "blends" into the signage.

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A post shared by Will Smith (@willsmith)

Furthermore, the jewelry worn by the weeping woman positioned before this individual, while grasping his hand, appears to "extend" into another woman's forehead standing behind her.  Regardless of specifics, whether Smith's production team actually "fabricated" these individuals, the distinct impression emerges that these images underwent substantial digital modification and engineering.

Internet users, predictably, offered harsh criticism of this questionable strategy, particularly following Will's accompanying post caption: "My favorite part of tour is seeing you all up close. Thank you for seeing me too." One frustrated commenter on Reddit observed, "I suppose these represent actual people witnessing their potential melted wax figure," while another simply responded with "pathetic."

Smith's representatives have not provided responses to these allegations. Nonetheless, "Based on a True Story" struggles to create a meaningful impact, representing the rapper's initial album failing to achieve prominent chart positions across major markets. Within Britain specifically, it managed only the disappointing 79th position on digital album rankings.

Tags: AImusicWill Smith

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