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Home Science & Technology

To celebrate Israel's birthday, Waze offers presidential directions

Beginning April 19, for a period of one week, drivers who use the popular navigation app will hear directions in the president's unique voice and style.

by  Yori Yalon and Israel Hayom Staff
Published on  04-15-2018 00:00
Last modified: 05-27-2019 11:28
To celebrate Israel's birthday, Waze offers presidential directions

President Reuven Rivlin

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In honor of Israel's 70th Independence Day celebrations coming up this week, President Reuven Rivlin joined forces with Israeli navigation application Waze to help guide Israelis around the country.

Beginning April 19, for a period of one week, drivers who use the popular navigation app will hear directions in the president's unique voice and style.

Rivlin thanked Waze employees for the special opportunity and said: "Any technological solution that helps Israelis take to our country's beautiful roads and discover wonderful new places, makes me happy."

"The most thrilling enterprises, in my view, are those in which trailblazing Israeli innovation intersects with our tiny little land, where every path tells a story," he continued. "I hope that together we will help every citizen reach his or her Independence Day celebration happily and, most importantly, safely."

The president audio recorded his collection of directions during a visit to the company's Israeli headquarters in Tel Aviv, where he met with employees and CEO Noam Bardin.

During his recording session, Rivlin confessed that "since becoming president, I don't drive."

Waze Chief Operating Officer Gai Berkovich said, "We were very happy to host the president to celebrate the holiday with us and our users in Israel. We will continue working hard for you; happy Independence Day."

In 2013, internet giant Google purchased Waze for $1.3 billion.

Founded in 2009, Waze currently has some 45 million users, making it one of Israel's most successful startup ventures.

Tags: GoogleIsraeli technologyReuven RivlinWaze

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