It's that head-turning hair that millions of women around the world would die for, at least that's what Israel Hayom been told by Dini Weinberg, a New York wig designer and stylist whose products cater to Orthodox Jews.
Weinberg, whose brand is known as Dini Wigs, wants haredi women to look like Kim Kardashian and Melania Trump. At least that is the impression shoppers will get if they enter her new store in Jerusalem.
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Some Jewish women cover their hair after marriage. This, as Weinberg told Israel Hayom, creates a vibrant, dynamic industry of head-coverings ranging from scarves of all colors of the rainbow to hats of assorted shapes and styles, and of course, there are wigs.
"The wig has the double bonus of covering the hair while, simultaneously, appearing completely natural and, in most cases, more beautiful than the woman's natural hair," explains the fashion wig stylist, who has handcrafted thousands of custom wigs throughout the past decades.
"Every woman has her preference, color, and style. There are those who go for the sexy elegance of Kim Kardashian; others want Selena Gomez's sleekness; and still others strive for Melania's chic professionalism," she told Israel Hayom.
A wig can cost anywhere between $3,000 to $12,000, but according to Weinberg, it's an investment that pays off.
"What's incredible about wig design is that we're not limited to a woman's natural hair. Here, the possibilities are endless, and for every face we custom craft a wig to accentuate the woman's natural beauty," she says.
Weinberg insists that her wigs are not just for the Orthodox community.
"Women everywhere want – and deserve – to look sensational, and a custom wig that's impeccably styled to her features is a virtually effortless way to start."
Weinberg immigrated from Israel to the US many years ago to study hair and wig styling. Her first wig factory and salon opened in Monsey, NY.
She currently employs over 100 workers. Her latest store is the second in Israel's capital.
"Though I'm a patriotic Israeli, I wanted to start out in the US, where I could draw inspiration from the fashion scene. Now I'm coming back home and opening a branch here in Jerusalem where I can spread the beauty, comfort, sophistication, and flair to my fellow Israelis."
