Israeli startup Rise.ai, which offers AI-driven customer re-engagement solutions, has been selected by Google to help businesses offer digital gift cards through their public listing on Google. The agreement with Google is part of Rise.ai's strategy to enable small- and medium-sized businesses to survive and even thrive during the COVID-19 crisis and beyond.
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The integration will enable businesses to add a "Buy Gift Card" support link to their Google business page. The gift card option will appear every time a customer looks up a participating business on Google Search.
According to a recent survey by the Connected Commerce Council in cooperation with Google, small businesses without a pre-existing e-commerce presence were twice as likely to have temporarily stopped operating during the COVID-19 crisis.
Small businesses that were using e-commerce tools pre-crisis are more likely to project increased revenue in 2020 compared to 2019.
Seventy percent of those surveyed reported that digital tools were helpful, with 30% saying that they were essential during the ongoing crisis.
Google is not the only tech giant that has partnered with Rise.ai recently. In June, Rise.ai was selected by Facebook to integrate its gift card solution on Facebook and Instagram.
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