A new science-based botanical beverage from an Israeli startup designed to help people overcome the common afternoon productivity slump is now available for purchase in the US.
Inno-Bev has developed BioLift, a drink that helps people overcome the afternoon "blahs," otherwise known in the science of chronology as the Post Lunch Dip (PLD), which reportedly costs the US economy $134.6 billion per year in lost productivity.
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According to Inno-Bev founder Eli Faraggi, three clinical trials of BioLift, which is formulated with plant extracts such as ginkgo biloba, elderberry, and guarana, have shown the beverage to "increase productivity, reduce brain fog, and maintain clarity for higher performance."
What about the old office stand-by, coffee?
"Unlike its [more] caffeinated competitors, BioLift does not increase pulse or blood pressure," Faraggi said.
In addition to containing only 10 mg. of caffeine per serving, BioLift – available in orange, melon-lime, and berry flavors – is the first beverage in the US sweetened using a low glycemic carob extract designed to reduce sugar fluctuation.
Faraggi noted that in a time of global uncertainty, which is seeing employees working from home in unprecedented numbers, "the workforces is facing new challenges."
"People are working remotely and struggling with alertness and concentration," Faraggi said.
BioLift has been tested by the Technion-Israel Institute of Technology, Rambam Medical Center in Haifa, and the Carmel Medical Center.
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