Israeli fashion brand Alembika, which focuses on styles for mature women, has launched a US direct-to-consumer website in the US, the company announced Thursday night.
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"Alembika has been a strong brand selling successfully – and growing strongly – in the US for nine years. The changes brought on by COVID-19 led to the online expansion and the launching of Alembika.com as a DTC online store, which offers strong community supportive elements," explained Yael Edelist, president and founder of Roni Rabl, which holds exclusive distribution rights to Alembika in the US.
Label founder Hagar Alembik said the launch of the US website was "a moment of pride and excitement for me personally and the brand as a whole."
Roni Rabl's head of marketing Alin Wagner-Lahmy said that the new Alembika website offered eStylist video sessions and a loyalty club, as well as shopping suggestions based on artificial intelligence (AI).
"We also built a space for our shoppers to meet like-minded ladies – that's critical in times we're all locked in our houses. Our community club covers anything from styling through finance to end-of-life care, all discussions led by experts in their field as well as by our own community members," Wagner-Lahmy said.
And what is on offer? According to VP of Sales Fatima Fidan, Alembika's Spring-Summer 2021 collection offers "versatility of fabrics, silhouettes and vibrant colors for that perfect balance of comfort and evening out."
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