Just how much would you pay for a space ride with the world's richest man? Seven minutes into a live auction on Saturday, one bidder won that privilege for $28 million.
That concluded a month-long bidding process for a sight-seeing trip on rocket company Blue Origin's maiden voyage, along with founder Jeff Bezos. The identity of the winner was not immediately disclosed.
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"It's about 10 times higher in altitude than your normal commercial jet flight."
The sale illustrates a potential market for private commercial space travel. In the month leading up to Saturday's live auction, Blue Origin said more than 6,000 people from at least 140 countries submitted bids.
Investment banking company UBS estimates a $3 billion annual space tourism market - by 2030.