Food allergies affect approximately 8% of children who, together with their families, struggle not only with uncomfortable symptoms, but often with social and lifestyle difficulties in accommodating the allergies, as well.
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Now Israeli Medtech startup MYOR plans to launch its solution to identify high-allergy risk infants and provide guidelines for prevention and care in the US in conjunction with a Denver-based healthcare provider.
MYOR's NURTURE Precision Infant Care platform harnesses newborns' data and use it as the basis of a highly accurate allergy-prediction tool. According to the company, this technology, combined with NURTURE's comprehensive web-based preventive care plan, allows caregivers and health professionals in their battle to help alleviate the burdens of childhood allergies.
According to MYOR CEO Idan Katz, "Caregivers across the country will be able to take control of the future of their children's allergies and sleep better at night. MYOR is proud to help bring together families, healthcare providers, and technology in order to achieve this."
MYOR is launching its NURTURE Precision Infant Care platform in conjunction with Horizon Pediatrics and Primary Care in Denver, but a growing number of participating clinics across the US will soon be offering the platform to parents when the bring their babies in for their first well-baby visits.
Parents and guardians wishing to participate fill out a short questionnaire while their baby undergoes a painless, fast non-invasive skin test.
Parents of children identified as "at-risk" will then be invited to join The NURTURE Program, which uses artificial intelligence (AI) to generate a personalized care plan. Caregivers then gain access to the platform, which offers them customized advice on managing their newborn's risk and well as recipes and other guidance. Their NUTURE membership will also offer them specifically formulated nutritional and dermatological products.
Dr. Isaac Melamed, an allergy specialist and the medical director of Horizon Pediatrics, said, "NURTURE is an ideal offering for our patients and complements our vision to provide the best healthcare service available today. We have long understood that allergic conditions should be addressed before they emerge. Finally, we have a product that helps us to do so."
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