VeganNation, an Israeli startup, is slated to launch its new mobile app this week with the goal to create a vegan global community.
Follow Israel Hayom on Facebook and Twitter
Isaac Thomas, founder and chairman of VeganNation, told i24NEWS that he started with a mission "to build a technological platform connecting businesses and consumers around the world and to make plant-based [products] and sustainability accessible and affordable."
The platform is designed to unite the global vegan community into a shared economy with a designated marketplace and payment solution, as well as the company's own community-based digital currency "GreenCoin."
Lata Kennedy, the owner of the herbal medicine store Flower Power Herbs & Roots in New York, spoke to i24NEWS about the gratitude she feels for the expanding vegan community.
"I'm so gratified over the course of the last 28 years to see so many people becoming vegans," Kennedy said.
"We need this collective to show the market what value we have as plant-based consumers," Kennedy said.
While visiting restaurants in New York that participate in the VeganNation program, Thomas discussed his vision for the new app with i24NEWS.
"[The app] is a business directory where we will be able to find every plant-based and sustainable business around us, from food to fashion, health to wellness… and pay the business through our digital wallet GreenPay."
VeganNation's digital wallet, GreenPay, facilitates in-app purchases as well as a loyalty rewards program, in an effort to make the startup's currency, GreenCoin, the official alternative currency instrument for the global plant-based community.
This article was first published by i24NEWS.
Subscribe to Israel Hayom's daily newsletter and never miss our top stories!
