Avocado face masks are nothing new, but now Israeli startup AvoMed has patented what it describes as an eco-friendly process of extracting the bioactive polyhydroxylated fatty alcohols (PFA) compound from avocado pits for use as a skin treatment.
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Compounds found in the avocado tree, from root to fruit, are used to treat different health conditions in humans. Now, they have been demonstrated to be effective in alleviating skin problems, including sun damage. Solar damage, also called photoaging, derive from exposure to UV rays, creating wrinkles, spots, visible blood vessels, and uneven skin tone.
Aesthetics aside, some of this damage can increase the risk of pre-cancerous legions.
Founded by chairman Oded Bashan, AvoMed developed a line of PFA-based cosmetics that addresses an audience of women and men seeking to nourish and treat their skin using natural products. The company's technology is based on research from the Technion-Institute of Technology; the Weizmann Institute and Hadassah Medical Center; as well as Skin Axis Labs in the US. Avocado pits are considered food industry waste, leftovers in factories that produce guacamole, avocado oil, and other products. Moreover, avocado pits must be disposed of carefully, because if left to decompose organically, they pollute soil. This process is expensive and time-consuming.
AvoMed reports that its extraction process is clean and eco-friendly and that the leftover waste can be used as highly nutritional animal feed.
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