"Sababa" is the first slang tourists in Israel learn upon arrival, a survey conducted by Mastercard at the start of the tourist season and prior to launching priceless.com™.
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The company conducted an interesting and representative study that examined the most common recommendations given by Israelis to tourists, ranging from foods to try, places to visit, sights to see, to a few essential Hebrew words.
Mastercard's priceless.com™ platform operates in over 40 countries around the world and provides discounted access to unique and unusual experiences in the world's leading tourist destinations.
In the survey, 48% of respondents said the first slang word they teach tourists is "Sababa." "Achla" comes in second place with 15% and is followed by "Yalla" with 13%. The phrase "a waste of time" (Haval al Hazman) came up in fourth place with 8% and "Balagan" with 6% in fifth place.
For the launch of priceless.com,™ Mastercard came out with the unique campaign slogan: "Travel like a local. Priceless." The campaign includes Israeli slang written in English which provides tourists with basic Hebrew words and phrases to help make their transitions into Israel and its culture as smooth as possible.
