The upcoming Super Bowl game will feature a commercial featuring Israeli fathers held hostage by Hamas with a vow to bring them home.
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The ad, which will be aired in the most viewed segment in television all year, will cost an estimated $7 million.
Video: Diaspora Affairs Ministry and Public Diplomacy Directorate
Another ad to raise awareness among the population to the threats and violence directed against Jews in America will be funded by Robert Kraft, the owner of the New England Patriots, through his Foundation to Combat Antisemitism.
"I saw men dressed up as Nazis in Charlottesville yelling, 'Jews will not replace us,'" Kraft told the USA Today. "There was the Tree of Life massacre. None of this should be happening in the United States of America. We're the greatest country in the world but it's starting to look like Germany in the 1930s to me."
When Kraft was read back that quote and asked exactly what he meant, Kraft didn't skip a beat: "And I want to prevent us from getting to the 1940s."
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